GOPASS - the winner of Best CRM Award 2015 in prestigious international competition The Loyalty Awards 2015 is operated on CRM CareCloud

GOPASS, vítěz Best CRM Award 2015 v prestižní mezinárodní soutěži The Loyalty Awards 2015, je provozován na platformě CRM CareCloud

Customer Service

Provide your customer service with tool, which allows for timely and accurate response to any customer’s request. Supply the customer service with the tools and all the needed information for their excellent work.

CareCloud grants clear information about purchasing behaviour, including: loyalty cards, vouchers, other rewards, benefits and status. On top of that, inclusion into segment or marketing activities, with respect to individual accounts, is provided.

The CareCloud CRM not only informs, but also allows for active work with the customer account, user settings of necessary parameters and updates of selected data to the account – all this with respect to the hierarchy of user´s access rights.

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Campaigns & Segmentation

Is it undesirable for your marketing department to spend time and energy with inefficient campaign preparation? Are external services undesirably expensive? Gain intuitive and flexible tools for segmentation, campaign preparation and execution.

The module Campaigns & Segmentation in our CareCloud CRM allows for simple preparation of data for campaign realization. Segmentation can be done based on custom selected parameters and criteria. Defined segment can be consecutively used for the creation of a DM campaign communicated by post, e-mail or through SMS. Selected information can be also distributed using personalized web pages as well as social networks.

The module Campaigns is able to test sending as well as proper displaying of prepared DM communication. Campaign is sent based on the attributed priority and is consequently benchmarked against purchasing behaviour of unaddressed segments. CareCloud CRM suggests the segment, which will be affected by the campaign the most. Suggestion is based on a selected way of marketing communication and various custom criteria. It simplifies user preparation thanks to saved templates and makes the campaigning faster and easier.

CareCloud CRM has a direct connection to SMS gate, as well as modules for communication with web applications or Facebook using web services at disposal.

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Analyses & Reporting

Gain assurance, that your marketing efforts are effective and appropriately timed. Determine exact profit from your last marketing campaign. CRM CareCloud identifies, analyses and anticipates the needs and desires of your customers. Therefore, increasing the efficiency of marketing investment.

The analytical system contains reports for evaluation of the purchasing behaviour, profit and margin reports, geoanalytical tools, reports of success rates and information about reaction and the course of marketing activities. More advanced analyses allow for assessment of Recency - Frequency - Monetary parameters. The geoanalytical module compares the selected values from the point of view of regional layout in
well-arranged maps. Product analysis provides useful information about the shopping cart.

Besides these basic analytical tools, CareCloud CRM allows users to create
ad hoc reports. All items from the data warehouse, including the data from primary source systems, can be used for their creation. The user simply chooses a combination of any selected data from the data warehouse and determines the type of output set for activity assessment.

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