Co-operation with some clients is a matter of heart. When you have been working with the client for 10 years and you start wishing them happy birthdays, name-days and Christmas greetings, you become a bit of a member of the family. But on my maternity leave I am with my son Jáchym :-)
Direct marketing is one of the most efficient forms of marketing and one of the decisive elements of the marketing mix for companies. It remains - in the era of on-line communication - an important part of the dialogue with the customer.
The spectrum of our DM services includes campaign design, processing of graphic solutions, proposal of texts, proposal for the content of shipment as well as realization of the direct mail. This all in continuous co-operation with our clients.
The loyalty program of the company Baťa ? Baťa club ? as a part of the RENOME program, is an example of quality work with the customer database, through well-thought out segmentation and...
The loyalty program of the company Baťa ? Baťa club ? as a part of the RENOME program, is an example of quality work with the customer database, through well-thought out segmentation and invention in the sphere of communication with the club members.
Club members with the highest volume of purchases obtain the status RENOME DELUXE. It is valid for two years and the customer is authorized to draw many benefits, not only in Baťa shops, but at other RENOME program partners.
Within 4 weeks of gaining the status RENOME DELUXE, the customer receives a shipment with the new DELUXE card. The card?s design is different from common membership cards, thus the client can be quickly and easily identified as a DELUXE member.
Communication with DELUXE members is on a monthly basis, through the emailed DELUXE magazine, where the customers are preferentially provided with all current information. Besides this, quarterly they are sent a shipment with the magazine mollo DELUXE. This version of the magazine is intended only for DELUXE customers and it differs from the common magazine by higher quality style and broader content.
Baťa, as well as other RENOME program?s members, provide many permanently valid benefits and bonuses to DELUXE members. Among these benefits we can find a 20% discount for shoes repairs, 10% discount for the purchase of a handbag together with shoes, delivery of goods free of charge when the price of shopping is over 999 Kč. Also a 10% discount for all assortment of wear from the company Blažek and the free cleaning and adjustment of glasses in the Fokus Optik shops or cleaning of jewellery in Klenoty Aurum shop for free and free adjustment of wear from Reserved.
During the season Baťa also prepares for its DELUXE members other events, amongst which belong the favourite secret RENOME DELUXE weekend with a 20% discount, or time-limited discounts for selected parts of the current collection.
This method helps to maintain permanent contact with the customer and keep the customer motivated in a resourceful way to visit the shop.
