Knowledge of the wishes and needs of the customer, individual approach, building of mutual long-term relationships. These are the basics of communication, which positively influence customer satisfaction and loyalty, when they are well managed.
Customer Relationship Management is interactive communication, which creates above-standard quality relations. Basically, it is important to know your customer well and offer the customer what he/she expects, before the competition offers what he/she needs. For these purposes we have developed the CRM modular system, which is determined especially for administration of loyalty programs. In CRM we can save various types of information, process analyses and react to customers´ stimuli and needs.
The company Lindab is an international company based in Sweden which deals with the development, production and sale of products from thin steel metal sheets. This concern is more than...
The company Lindab is an international company based in Sweden which deals with the development, production and sale of products from thin steel metal sheets. This concern is more than thirty-years old and currently operates in more than 26 countries. It employs more than 3,600 employees.Lindab loyalty program is a unique B2B program focused on tinsmiths. An interesting facet of this program is that the company does not have its own premises and the customer takes part in this program in the Lindab partners´ shops.
This program works in two fields. The first one is a loyalty program for customers and this works on the principle of collection of points which are credited to the loyalty cards.
The second field is the loyalty program focussed on partner shops.
Administration of both parts of the program is the task for CORTEX.
