I like active telemarketing because although it seems that each project with its preparation and realization is the same, this is only an illusion. And appearances are deceptive as we know. For me the work on projects is very inspiring - who gets in his/her job to work with so many different topics? Do you know how a credit card works? What are the maximum state contributions to supplementary pension insurance? What underwear in Switzerland is made from? How does the Internet connection work? Oh, I do! Each project is unique and I like this!
Outbound telemarketing (managing and processing of outgoing calls) can be used for the building and updating of databases; verification and completion of input information, mapping of the market and market survey or as a part of the customer care program.
Active telemarketing is becoming more and more a part of sales activities. For our clients we offer a broad spectrum of goods and services by using active calling ? language courses, insurance, credit cards, underwear, books or school supplies. This combination of quality preparation of the project, sophisticated system of operator´s calling and the use of the modern technology of the call centre brings results in the form of above-standard sales results.
Česká pojišťovna has decided to regularly address part of its Pension fund?s clients, to whom the monthly amount of the supplementary pension insurance did not generate the maximum state...
Česká pojišťovna has decided to regularly address part of its Pension fund?s clients, to whom the monthly amount of the supplementary pension insurance did not generate the maximum state contribution.The company uses the form of direct mail for communication with them. This direct mail is in the form of an information letter and consequent active telemarketing is realized 4 or 5 days after sending the letter, so that the information provided in the letter are fresh in the client?s memory.
The majority of addressed clients are the owners of a cell phone and contacting them can be split into a broad spectrum of time scales. Active telemarketing is made on weekdays from 9 to 21 O'clock and at weekends from 10 to 18 O?clock.
The operators´ task is to explain to clients what is the best way, which leads to maximum efficiency of their savings for retirement and to reply to all possible questions. There are selected operators for this project, who are familiar with the topic of supplementary pension insurance and they are generationally close to the target group of the project?s respondents.
The entire project is started with a very detailed product training that is run by the Pension fund?s employees, followed by regular further training during the course of the project. Further training is arranged by the trainers of our call centre (repeated product training, training of communication and argumentation skills, model calls, listening to selected calls).
This project is positively assessed by both clients and the operators who like calling these clients. The reason is a strong client trust in Česká pojišťovna´s brand and the above-standard response rate of this project. Its success is very high from the long-term point of view - it ranges between 30 - 35% of successful calls from the total number of performed calls.
