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Zuzana Doušová

Private detective

Zuzana Doušová

My focus, besides other common job duties is to search for all important circumstances, contexts, relations and events. Come back to me, I guarantee a good result of our mutual search.

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E-mail marketing

By using e-mail marketing we can achieve long-term, fast and relatively cheap personalized communication. Ratio performance/ price gets the best values.
By using electronic mail we can send multiple e-mails (newsletters), congratulations on various events (name-days, birthdays, wedding anniversaries), notification or remarks.
Response to this type of communication improves compared to presumptions and the same positive result comes with development of penetration email addresses in the population.
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15

Case study

Blažek newsletter

Blažek newsletter Company Blažek Praha is a leading manufacturer of a large spectrum of menswear, from formal and informal suits, shirts, ties, sweaters, overcoats, jackets, accessories and now also shoes of... Blažek newsletter Company Blažek Praha is a leading manufacturer of a large spectrum of menswear, from formal and informal suits, shirts, ties, sweaters, overcoats, jackets, accessories and now also shoes of the same brand. The company has been represented both in the Czech Republic and Slovakia.
Cortex administers the loyalty club for this client. This loyalty club currently includes over 45,000 members.
One of the many activities of the Blažek club is regular sending of an e-mail newsletter in both languages of the aforementioned countries. Every month the club members receive information about current collections, news, club actions or bargains. Before sending the e-mail, it is graphically and textually modified and the text is translated and proofread.
Some time after sending, the email response is evaluated and an impact assessment on the behaviour of the target group and consecutively its contribution for the client is made. This piece of information is used for planning and realization of further campaigns.
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Blažek newsletter Hide

15

Case study

Blažek newsletter